Mani Baur â–®

Howdy 👋

Mani Baur - Headshot

I’m Mani, a software engineer based in New York City with over a decade of experience building (and deprecating) software.

Currently I help Meta and its advertisers align on the definition of campaign success, driving incremental revenue for Meta while improving conversion outcomes for businesses worldwide.

Previously I’ve co-founded startups, helped Amazon Alexa rollout NLU models seamlessly across global markets, and helped Salesforce tokenize over 2Bn+ outbound messages a day - each experience teaching me something new about solving problems at scale.

When I’m not building software, you’ll find me flying single-engine aircraft, dabble in photography, experimenting in the kitchen, or traveling to discover exceptional food.

This is my corner of the internet where I share thoughts and experiences from my journey. Want to connect? Reach me at mail@